Please note – All our stores will be closed this Friday June 28th to allow our staff to celebrate Matariki with their families. – Weekend opening hours are normal hours
Please note – All our stores will be closed this Friday June 28th to allow our staff to celebrate Matariki with their families. – Weekend opening hours are normal hours
Shop By Category Digital Cameras Mirrorless System Cameras
Film Simulation in the Forefront
Pairing flagship DNA with unprecedented film simulation access, FUJIFILM introduces the charcoal silver X-T50 Mirrorless Camera. With its dedicated film simulation dial, this is an obvious choice for those looking to explore the full potential of FUJIFILM's numerous film replications, which includes the brand's latest REALA ACE. Many of the same features offered by the X100VI are available with the X-T50, including the same 40.2-megapixel X-Trans CMOS 5 HR sensor and X-Processor 5 combination. However, this camera provides the added benefit of being able to interchange lenses. With its lightweight and streamlined design, the X-T50 is travel-friendly and delivers impressive photo and video with the full realm of film simulation at your fingertips.
40.2MP X-Trans CMOS 5 HR Sensor & X-Processor 5
At the heart of the X-T50 is the 40.2MP X-Trans CMOS 5 HR sensor, which is the same one used in the FUJIFILM X100VI. Pairing it with the X-Processor 5 results in detail-rich imagery, optimized camera performance, and reduced power consumption. With its impressive AF algorithm and utilization of AI technology, this camera processor broadens its range of recognizable subjects. Accurate tracking of animals, birds, vehicles, and more is achieved, even in low-light conditions.
Dedicated Film Simulation Dial
With it being the first X-Series camera to feature a dial dedicated to FUJIFILM's film simulation, the X-T5 is optimized for users who want to quickly adjust the style of their images instead of navigating through menus. While the dial provides access to numerous film style options, there are also custom notches that can be assigned based on your preferences.
X-Series Lens Support, 1.4x & 2x Digital Teleconverter
Aside from having access to all X-series lenses, this camera also features a 1.4x and 2x digital teleconverter for expanding your framing capabilities.
Additional Benefits
Native frame.io camera to cloud integration
6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-bit video
Up to seven stops of in-body image stabilization
Remodeled hand grip with a more curved design for precision handling
FUJIFILM XC 15-45mm f/3.5-5.6 OIS PZ Lens (Black)
Sporting a sleek profile and a versatile focal length range, the black XC 15-45mm f/3.5-5.6 OIS PZ from FUJIFILM is a 23-69mm-equivalent zoom characterized by its compact, retractable design. The first power zoom lens in the X-series lineup, this lens allows for electronic zoom control for smooth focal length adjustments. It also features an optical image stabilization system that minimizes the appearance of camera shake by three stops for sharper handheld images. Complementing the handling assets, the optical design incorporates both aspherical and extra-low dispersion elements, to improve sharpness and clarity, and has a Super EBC coating that suppresses flare and ghosting in order to achieve greater contrast and color accuracy.
Standard zoom is designed for FUJIFILM X-mount mirrorless cameras and provides a 23-69mm equivalent focal length range.
Two extra-low dispersion elements are used to reduce color fringing and chromatic aberrations in order to produce high clarity and color fidelity throughout the zoom range.
Three aspherical elements control distortion and spherical aberrations, which helps to improve sharpness and realize more accurate rendering.
Super EBC coating has been applied to individual elements to reduce lens flare and ghosting for improved contrast and color fidelity when working in strong lighting conditions.
Power zoom design allows for easy switching between focal lengths and two separate speeds can be selected depending on how the zoom ring is rotated. When recording video, the zoom will move at a constant speed in order to produce a smoother, more pleasing motion.
Using the power zoom capability, the lens also features a retractable design for a more compact form factor when not in use. Additionally, when the camera is turned on, the lens will automatically extend into position for shooting.
Stepping motor, along with an internal focusing design, affords fast and quiet autofocus performance that benefits both stills and video applications.
Optical image stabilization minimizes the appearance of camera shake by 3 stops to better enable handheld shooting with slower shutter speeds.
Rounded seven-blade diaphragm contributes to a pleasing out-of-focus quality to benefit the use of selective focus and shallow depth of field techniques.
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